🌶️Come Join the Fun at the Salsa Festival Extravaganza! 🌶️
We’re excited to invite everyone to the Salsa Festival Extravaganza a day full of music, live music, vendors, games, Cornhole, and our exciting Salsa Tasting Competition! We’ll have entertainment all day long so bring you family and friends and come enjoy the fun from 10:00 am – 5:00 pm.


🌶️Salsa Festival Dance🎶
After a full day of fun at the Salsa Festival keep the celebration going! Join us for the Salsa Festival Dance at the Mimbres Valley Special Event Center! Come enjoy great music, dancing and good vibes with family and friends Saturday November 8th at 5:00 pm.

About Us

The Deming MainStreet Program is a fully accredited program by New Mexico MainStreet. We seek to engage people, rebuild places, and work to revitalize our local economy. Our primary work is in three areas
Continue working with the City of Deming and Luna County in the creation of visible public infrastructure improvements for pedestrian safety, placemaking, and civic spaces designed to encourage private sector reinvestment in commercial property. Architectural improvements designed to improve buildings and create vital public spaces that engage property and building owners while endeavoring to leverage private reinvestment in our district.
Through the creation of an economic vitality subcommittee, The Merchants Association, chaired by one of our directors we seek to establish an association of like-mined building/business owners and entrepreneurs with a vested interest in improvement of our downtown business district.
Through our combined efforts we work to enhance business creation and retention while improving property values and the resulting tax base.

We need your support to do our work — contact us to learn how you can volunteer or donate
What we do
We accomplish our work through utilization of the MainStreet America 4-Point approach.

Where we do our work
Deming Luna County MainStreet District highlighted in orange. We petitioned New Mexico MainStreet to extend our southern boundary to include the Historic Luna County Courthouse

Accredited Program
As a Main Street America™ Accredited program, the Deming Luna County MainStreet Program is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.


Interested in volunteering? Let us know, we’d love to have your help!
