As a Main Street America™ Accredited program, Deming MainStreet Program is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

So what is Main Street? The phrase has been used to describe everything from our nostalgic past to our current economic woes, but when we talk about Main Street®, we are thinking of real places doing real work to revitalize their economies and preserve their character. Specifically, Main Street® is three things: a proven strategy for revitalization, a powerful network of linked communities and a national support program that leads the field.

The Main Street Four-Point Approach® is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets – from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional commercial districts.

The Organization Point establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy for downtowns or neighborhood business districts. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, MainStreet programs can incorporate a wide range of perspectives into its efforts. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

The Promotion Point takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district’s unique characteristics, business establishments and activities to shoppers, investors, potential business and property owners, and visitors.

The Design Point describes getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

The Economic Vitality Point strengthens the community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers.

Fast Facts:

  • The Deming/Luna County MainStreet Program, Totsie Slover and MainStreet’s Design Committee Chairman Jim Reedy were recently honored for the second year in a row by the Historic Preservation Division of the New Mexico State Department of Cultural Affairs for the work on the historic Telephone Building in Deming.
  • MainStreet last year held a Harvest Festival that brought folks downtown on a Saturday, and those businesses that were open showed an uptick in customer visits. Another Harvest Festival is planned for this year.
  • Deming Dine & Shop Days, a shop local campaign was promoted between Thanksgiving and New Year in 2011. The Days closed out with prizes awarded to shoppers with the greatest number of receipts from local Deming stores & restaurants. This event will likely occur again this year.
  • From all apparent clues and reviews, the St. Patty’s Day Chocolate Competition on March 17, 2012 was overindulgent fun for the crowds of people in downtown Deming. Some merchants reported up to 90-some participants carrying around their chocolate-brown paper sacks and wearing their chocolate-colored wristbands in their establishments. Look for this event again in 2013.
  • Deming MainStreet also continues the monthly Third $3 Thursday event, at least through the summer and into the fall. Look around downtown for participating merchants who stay open on third Thursdays till 7pm and offer $3 special items to encourage shopping and dining in Downtown Deming.
  • MainStreet has secured a Memorandum of Understanding as a MainStreet Start-Up Community with the City of Deming, as well as with Luna County. We are progressing in stature with the State Organization and are participating with Deming City to create a Master Plan to guide MainStreet’s efforts for the near future
  • The Union Pacific Foundation Board presented a very generous grant of $5,000 on April 9, 2012 to Deming MainStreet to prepare Historic Calendars for 2013. It is expected these calendars will be “collector’s items.” The photos for each month are all about “Olde-Timey Deming.”
  • On April 17, 2012, State of New Mexico Economic Development Cabinet Secretary Jon Barela announced that Deming MainStreet was awarded $15,000 in capital outlay funding. This funding will go toward the design and fabrication of a downtown wayfinding system that will include street signs, a monument sign in Leyendecker Fountain Park, wayfinding and interpretative signage and an information kiosk.